National Museum of Singapore: A Re-design
Reviving History, Redefining Engagement: Rediscover the National Museum of Singapore like never before.
Objectives
To further improve the experiences of visitors in National Museum of Singapore
Deliverables
A further enhancement of the current website to include more functions such as interacted map, clearer navigation, itinerary planner and purchasing tickets
Basic Info
Locals and Foreigners
2 Weeks
Adobe Photoshop, Figma
Understanding Our Users' Needs
We got up close and personal with 11 users with a mixture of locals and foreign tourists who visited museums in Singapore, and we gathered 5 key insights that led to the need of improving current experience in visiting museums, National Museum of Singapore in particular.
1
"I prefer having a guide."
2
“I had trouble navigating the exhibits.”
3
“I prefer to do prior research to enhance my museum experience.”
4
“I like to see more interactive experiences in the museum.”
5
The MET
Mobile Webpage
The Metropolitan Museum of Art, MET in short, has a seamless way to buy tickets and navigation to the map.
The British Museum
Mobile Webpage
The landing page of the British Museum has a clearer call-to-actions and a showcase of their available exhibitions.
Mandai Wildlife
Mobile App
Mandai Wildlife App has an interactive map that will help visitors navigating around the park easily.
Find-her-way Fanny
“I sometimes get lost, so I end up just following the crowd”
Needs and Goals
Wants to enjoy her time at the museum
Needs a reliable way to navigate the museum
Frustrations
She isn’t able to confidently navigate around the museum and often relies on assistance
Sometimes finds it difficult to locate specific exhibitions
Carl the Tourist
“I will always do a bit of research beforehand, especially since i’m overseas”
Needs and Goals
Needs to plan ahead for his overseas trip
Wishes to plans in advance for a less stressful holiday experience
Frustrations
Insufficient information for him to make his plan
Information provided is confusing and difficult to digest
Fanny needs a way to navigate the museum because the map layout can be confusing
Carl needs a way to plan his visit to an overseas museum because he does not want to be stressed about his visit
Ideation
Taking user needs into considerations, idea brainstorming and design studio are done to ensure that our user flow is efficient.
Wireframing and Prototyping
Lo-fi sketches of the solution is done on paper, after that prototyping is done for both Lo-fi and Hi-fi versions.
Testing and Iterations
Usability tests were conducted with 5 users, and design iterations were made to improve the app's user experience.
At the National Museum of Singapore, we took the user experience to new heights by revamping the website with a stunning landing page, introducing an interactive map for seamless navigation, simplifying ticket purchases, and enriching the visitor's journey with an intuitive itinerary planner and interactive tour guide.
Redesigned Landing Page
Through a carefully reimagined design, the Landing Page now boasts a visually captivating interface that entices visitors with a convenient "buy tickets" action, showcases the latest exhibitions, and presents a simplified menu, making it effortless for users to access key information.
Ease of Access to Interactive Maps
By integrating the Map of the museum into the main menu and incorporating it within the visitor and exhibition information, we enhance accessibility and provide visitors with a seamless navigation experience, empowering them to effortlessly explore and navigate the captivating world within the museum's walls.
Additional of "Buy Tickets" function
We have strategically placed the "Buy Tickets" option at both the main navigation header and the homepage, ensuring effortless access for tourists seeking to purchase tickets online
Additional of Itinerary Planner and Tour Guides
Visits can be tailored with the Itinerary Planner, ensuring a personalised experience. Our engaging tour guides, available in different languages, bring the exhibits to life with captivating narratives.
Perform more user tests on the new iteration
Keep a lookout for any opportunities to expand upon the current proposed solutions
Responsive design with tablets and laptops