Welcome to the ultimate travel planning app case study! We’ll walk you through the thrilling journey of designing TripNow!, the app that’s reviving wanderlust spirit.
Objectives
To design an all-in-one experience for users while planning for a trip
Deliverables
A travel planning app that includes itinerary planner and recommendations, flights reminder and customizable checklists
Basic Info
Travel & Tourism
Travel Enthusiasts
2 Weeks
Adobe Photoshop, Figma
“I find it troublesome to switch between multiple apps to plan my trip!”
Understanding Our Users' Needs
We got up close and personal with 6 travel enthusiasts and gathered 3 key insights that led to the creation of TripNow!.
1
“I find it challenging while planning for a trip because there’s too many things to do”
2
“I wish to see integration of multiple functions in a single travel planning app”
3
“I sometimes get confused between the functions of different apps”
Demographic
A 33-year old travel photographer that finds travel planning stressful and tedious.
Needs and Goals
Have flight info, documents and itineraries planned and stored in one single app
Customisable travel checklists for her needs
Frustrations
Have to switch between multiple apps for planning
Spent long time looking for itineraries on Google
Forgot about timing of booked flights
Ideation
Taking user needs into considerations, low-fi sketches and idea brainstorming are done to ensure that our user flow is efficient and include multiple functions into one travel app at the same time.
Creating Wireframes
After user flow is done, wireframing is done in paper before moving over to Figma.
Testing and Iterations
Usability tests were conducted with 5 users, and design iterations were made to improve the app's user experience.
We created TripNow!, The ultimate all-in-one mobile travel planning app designed to simplify your journey, featuring seamless customization of itineraries and collaborative recommendations from fellow travelers, while consolidating all your essential travel documents, conveniently providing flight information at your fingertips, and empowering you with customizable checklists for a stress-free travel experience to any destination.
Create a travel plan with clear call-to actions easily
With just a few taps, create an overall draft of a travel plan with recommended actions so that you won't missed out any action items needed!
Add places to visit in itinerary with your favorite way
Enhance your travel plans by effortlessly adding captivating destinations through convenient search or expert recommendations.
Add flight info and create checklists in a few taps
Effortlessly incorporate flight details and craft personalized checklists with just a few taps.
Test Results
5 out of 5 users find the planning is now straightforward
4 out of 5 users think they do not require other app in order to complete the planning
3 out of 5 users find the interface and navigation are intuitive
Perform more user testings on the new iteration
Further adding more features to complete the app such as integration of travel documents and hotel recommendations
